September 24, 2020


As our businesses and management team collectively address the many challenges presented in 2020 – we are faced with the reality that the upcoming holiday season will require a different approach to hosting our favorite community traditions.  Lining the streets with thousands of people in celebration as we light our magnificent tree, along with cheering from the sidelines as we come together to watch our holiday parade, will not be permitted or appropriate in today’s environment. 


That said, it is with heavy hearts that we accept THE AVENUE at White Marsh 23rd Annual Tree Lighting will be virtual and our 22nd White Marsh Holiday Parade will be postponed until December, 2021.  As always, you will be able to count on THE AVENUE at White Marsh to be a magical shopping, dining and entertainment destination this holiday season and we look forward to the opening of our outdoor ice rink in November! 


While it is never our goal to disappoint, the most important thing each of us can do during this unprecedented time is to focus our attention on supporting one another.  To that end - we are grateful for all those who have continued to patronize our shops and eateries, shared a kind word or provided us with a laugh or a smile.  Although things may be a little different, we look forward to being a part of your 2020 holiday magic moments and finding new ways to spread holiday cheer.


Take Care.  Be Safe.  Better times lie ahead… and we will be ready to celebrate big when the time is right! 



To catch this year's tree lighting, follow us on Facebook and Instagram @theavenueatwhitemarsh!